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Pricing

Pay for the visitors you test, not the ones you don't

A visitor counts once, in the month they enter a test. Someone who never enters one is never counted, however many pages they view, and going over never switches a running test off.

Tested visitors a month
Free trial Thirty days of the product, with nothing to pay.
$0 30 days, then read-only
  • 50K tested visitors for 30 days
  • 1 project, 3 domains, 3 team members
  • 90 days of raw event history
  • Read-only when it ends, nothing deleted
Start free trial
Most teams land here
Growth Everything the product does, at the traffic you have.
$299 $250 per month per month, paid yearly
$499 $415 per month per month, paid yearly
$799 $665 per month per month, paid yearly
$1,299 $1,080 per month per month, paid yearly
$1,699 $1,415 per month per month, paid yearly
  • 100K tested visitors a month 250K tested visitors a month 500K tested visitors a month 1M tested visitors a month 1.5M tested visitors a month
  • 25 projects, 25 domains, 25 team members
  • Raw event history kept for ever
  • Adds Rollouts, Export results and API access Adds Rollouts, Mutual exclusion, Export results and API access Adds Rollouts, Mutual exclusion, Export results and API access Adds Rollouts, Mutual exclusion, Export results and API access Adds Rollouts, Mutual exclusion, Export results and API access
Contact sales
Enterprise Negotiated limits, invoicing and the records a security review asks for.
Talk to us annual agreement, limits to suit
  • 100 projects, 100 domains, 500 team members
  • Raw event history kept for ever
  • Adds Rollouts, Mutual exclusion, Export results, Audit log, API access and Single sign-on
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A 30-day trial on 50K tested visitors, no card. When it ends nothing is deleted.

Compare

Every row, not the flattering ones

Everything the product does, and which plan it is on. Nothing here is sold as a paid extra on a plan you already bought.

Feature Free trial Growth $299$250/mo $499$415/mo $799$665/mo $1,299$1,080/mo $1,699$1,415/mo Enterprise
Volume and limits
Plan term 30 days While you pay Annual agreement
Tested visitors a month 50K 100K250K500K1M1.5M To suit
Projects 1 25 100
Domains per project 3 25 100
Team members 3 25 500
Tests running at once Unlimited Unlimited Unlimited
Variations per test, besides the Original 1 9 9
Secondary metrics per test 5 5 5
Guardrails per test Unlimited Unlimited Unlimited
Saved audiences Unlimited Unlimited Unlimited
Raw event history 90 days Kept for ever Kept for ever
Going over Nothing switches off Nothing switches off Nothing switches off
Experiment types
A/B testing (same URL) Included Included Included
Split URL testing Included Included Included
Multipage testing Included Included Included
A/A testing Included Included Included
Cross-domain testing Included Included Included
Experiment management
Traffic allocation Included Included Included
Custom traffic split Included Included Included
Baseline selection Included Included Included
Campaign scheduling Included Included Included
Automatic stop conditions Included Included Included
Hypothesis tracking Included Included Included
Experiment lifecycle management Included Included Included
Approval workflow Included Included Included
Mutual exclusion groups Not included Not includedIncludedIncludedIncludedIncluded Included
Pre-launch QA checks Included Included Included
Targeting
URL targeting Included Included Included
Device targeting Included Included Included
Browser targeting Included Included Included
Operating system targeting Included Included Included
Geotargeting Included Included Included
Language targeting Included Included Included
Traffic source targeting Included Included Included
UTM and referrer targeting Included Included Included
Returning visitor targeting Included Included Included
Day of week targeting Included Included Included
Audience builder Included Included Included
Saved audiences Included Included Included
URL targeting validator Included Included Included
Device-specific changes Included Included Included
Editor
Visual editor, no code Included Included Included
HTML, CSS and JavaScript code editor Included Included Included
Preview links Included Included Included
QA mode Included Included Included
Selector validation Included Included Included
Single-page app (SPA) support Included Included Included
Tracking and metrics
Code-free event tracking Included Included Included
Event parameters Included Included Included
Live event log Included Included Included
Metric types: unique conversions, total conversions, value per visitor Included Included Included
Conversion window Included Included Included
Cap extreme totals Included Included Included
Metric filters Included Included Included
Guardrail metrics Included Included Included
Auto-pause on guardrail breach Included Included Included
Statistics
Bayesian statistics Included Included Included
Sequential testing Included Included Included
CUPED Included Included Included
Sample ratio mismatch (SRM) checks Included Included Included
Reporting
Verdict and recommendation Included Included Included
Results scorecard Included Included Included
Daily trend chart Included Included Included
Breakdown Not included Not included Not included
CSV export Not included Included Included
Decision log Included Included Included
Integrations and API
Google Analytics 4 Included Included Included
Microsoft Clarity Included Included Included
API access Not included Included Included
Team and security
Role-based permissions Included Included Included
Team invitations Included Included Included
Two-factor authentication (2FA) Included Included Included
Single sign-on (SSO) Not included Not included Included
Audit log Not included Not included Included
Support
Email support Included Included Included
Live chat support Included Included Included
SLA (Service level Agreement) Not included Not included Included

Every plan

Included, whichever plan you choose

Unlimited experiments Run as many tests as your traffic supports. The plan limits visitors, never the number of ideas.
Bayesian results, safe to read every day A chance to beat the baseline beside a range that stays honest however often you look, on every plan.
Visual and split URL tests Change a page in the visual editor, or send traffic to a second address.
Guardrail metrics Watch the numbers a winning test must not harm, alongside the goal it is judged on.
Anti-flicker snippet Variations apply before first paint, so visitors never see the Original flash first.
No switch-off on overage Going over your tested visitors never pauses a running test. We talk about the plan instead.

Questions

Pricing questions

Anything else, talk to us.

What counts as a tested visitor?

A visitor who is assigned to at least one running experiment in the month. Someone who never enters a test is never counted, however many pages they view. One person counts once, however many of your projects they visit.

What happens when the trial ends?

The account goes read-only. Tests that are running keep running and keep collecting, every report stays readable, and nothing is deleted. You cannot start anything new until you pick a plan. If you never do, the raw event rows are removed after 90 days and the reports built from them stay.

What is in the trial?

30 days on 50K tested visitors, with no card. The table above marks every part of the product it includes, and which parts come with a paid plan.

What happens above 1.5M tested visitors?

That is a conversation rather than a checkout. At that volume the agreement is annual, billed by invoice, and usually goes through a security review, so a card at the end of a pricing page is the wrong shape for it.

What happens if we go over?

Nothing switches off. Running tests keep running, visitors above the allowance are still counted and still enter your tests, and we get in touch about moving to a tier that fits your traffic.

Can we pay yearly?

Yes, and it costs two months less. Switch the control at the top of this page to see every price both ways.

Do you sell anything as a paid extra?

No. A plan includes everything it lists, and nothing is sold as an add-on on top. Sequential testing, geotargeting, cookie targeting and post-test breakdowns come with every plan, which is not true of everyone in this market.

How does Enterprise pricing work?

Enterprise agreements are annual with a committed volume, set to your traffic, with no overage surprises.

Not sure which plan fits?

Tell us your monthly traffic and a solutions engineer will recommend a plan on the demo call.

Book a demo Start free trial